Web design las vegas



Whenever a visitor arrives on a website, the site has a very small amount of time to convince that person to stay. If it looks like a muddle, or it isn't clear what the website is about, then chances are that the visitor will bounce off to somewhere more 'useful' for his or her purposes.



Web design las vegas - Navigation



The navigation ought to be clear and consistent. Bear in mind the 3 click rule indicating that any page on a website should not be more than 3 clicks away from the home page. Clarity is paramount. If the visitor gets lost, the consumer experience quotient is diminished. There must be a clear visual hierarchy. Which means that it should be clear towards the visitor which categories or topics fall into which parent pages. Sometimes this is difficult when it's not obvious where you can put a topic. But try to make it as intuitive as you possibly can. And always show them the way out, that is, always have the home page clickable with one click from wherever the user is.



The approach may be the opposite to the style of casinos in Vegas. Here, the way out is signposted according to regulations, but it is not generally obvious. The concept is to keep people wandering around and gambling by making it difficult to leave. This works best for casinos but won't work for your website.



The concept of 'visual affordance' is relevant here. This is the idea that the visual design of an object (whatever that could be) should give some indication of using it. An example of this would be the shopping cart icon on an ecommerce site. The shopping cart image indicates to users that this is where you go to fulfil the acquisition.



Web design las vegas - Utility and usability



Try not to get confused between your notions of 'utility' and 'usability'. Utility refers back to the ability to do lots of useful things on a site. Usability describes how easy it's for users to actually do those things. Usability shows how likely the user is to actually execute the desired tasks. A visitor is less likely to make contact if that contact is hard to find. A visitor is less likely to buy if they are interrupted across the purchase path. For ecommerce particularly, once a visitor is engaged in the buying process, that process ought to be pared back to the minimum. Requests for extra details will only result in user frustration. And they won't return with no compelling reason.



web design las vegas - Ecommerce



I'll provide you with an example of a frustrating consumer experience. I was looking for an iPhone online, for prices and specs and packages. Things i got was a telco asking me for my customer no. which obviously is buried with the bills that I try not to look at. So they put up an obstacle straight away. Presumably this was to store data about my interests for marketing purposes, but it's the wrong approach.



Web design las vegas - Mobile Interaction



How good does your website look on a mobile browser? When the answer is I don't know because I can't see it properly, then it's time to take action. An increasing amount of the visitors to your site are probably coming to you from mobile devices which is set to increase further. Even without the a mobile-enabled site or perhaps a site specifically designed for the mobile platform, your visitor is unlikely to have a good experience. Therefore, he is less likely to return and less likely to perform the specified action on your site. If you have a site built with WordPress then you could look at installing a plugin such as WP Touch to render your site in a suitable way.